Supporting the Store Manager to drive category performance with supervision of sales team to ensure great customer experiences. Driving sales goal attainment and providing real-time performance coaching to drive the overall Burberry Experience and Burberry Behaviours.
Lead the team to improve overall selling skills and close sales in order to achieve sales goals and KPIs
Lead a high performing customer facing and service orientated team
Coach and provide feedback to the team as necessary to ensure all customers serviced in the store are given the full Burberry Experience in line with brand strategies
Manage the customer flow to ensure the best possible service and that no client is left unattended. Set the pace and standard to deliver excellent service to customers
Drive partnership on the selling floor between sales associates, specialists, stock and operations team
Coach “in the moment” and after every transaction and client interaction, reach out to associates to talk through the successes and opportunities and ensure proper follow-through on follow up actions
Working closely with the Store Manager to develop and retain talented employees, by recognising and rewarding performance through monthly development plans and annual performance reviews
Lead the integration of new joiners to the business
Lead by example by delivering the Burberry Experience to customers when necessary
Partner with Store Manager and Training to take ownership of Burberry Experience training within the store. Use morning and weekly meetings to constantly reinforce key elements of the Burberry Experience through role-play, providing tips and talking through difficulties of individual associates.
Resolve difficult customer issues and escalate to management when necessary.
In absence of store management, responsible for processing post-void transactions, authorising promotional discounts and employee sales
Drive the digital experience in store and use digital resources to communicate whenever face-to-face is not possible.
Hold a good understanding of the business and effectively communicate needs and ideas to bring the business to next level
Possess a thorough understanding of company policies and procedures and consistently follow and enforce company guidelines on operations
Create and maintain an open, positive and harmonious work environment
Assist with the opening and closing of store which includes securing doors, windows and merchandise, successful alarming of store and POS procedures
Additional duties as required.
At least 5-years previous management experience in retail sales